I once read that we
–humans–
are using a language
originally meant to tell each other
where the fruit was,
for far more complex purposes.


I agree.

This is why
in order to successfully convey any message
–from a unique feeling
to a simple price–
our choice of words
is fundamental.


We must push our languages forward in order for our words to set the pace for our evolution, reflecting not merely frontal and tangible logic, but also  lateral and ethereal magic that transcends in time. 










  editor
  writer 
cultural worker
art director

words are the seeds from which  
                         realities germinate.

→ 

when watered correctly,
when paired with the right audiences and aesthetics,
they grow,
they become,
they travel.
They change who we are.